Hiring the right people is critical to the success of any business, and nobody knows this better than Jack Welch and Steve Jobs who have built 2 of the world’s most successful brands from the ground up: General Electric and Apple.
Here is what they have to say about hiring talent:

“If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don’t have to manage them.” – Jack Welch

“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” – Steve Jobs

Hiring digital marketers can be tricky, since the industry is new and rapidly evolving. A lot of people think digital marketing is as simple as “playing around on Facebook” when, in fact, a lot of planning, creative thinking and analysis contribute to the success of any online marketing campaigns. You need to differentiate the ones with real experience from those who claim they do. Here are some guidelines to follow when evaluating digital marketing job-seekers:

Digital Marketing Coordinator:

Digital Marketing Coordinator supports the marketing team in planning, tracking, scheduling, and executing marketing programs.

Minimum Qualifications:

  • Bachelor’s degree in Communication, Advertising, Marketing, or related field
  • 1-2 years of digital marketing experience
  • Basic understanding of SEO, Social Media and Google Analytics

Community Manager:

Community Manager acts as the voice of the company while managing the company’s social media channels on a day-to-day basis.

Minimum Qualifications:

  • Bachelor’s degree in Communication, Advertising, Marketing, English, or related field
  • 2+ years of social media or PR experience
  • Excellent writing skills with fierce attention to detail and grammar
  • Deep understanding of social analytics tools and reports

Digital Marketing Specialist:

Digital Marketing Specialist often acts as a digital strategist as well as a hands-on tactician in several areas of digital marketing.

Minimum Qualifications:

• Bachelor’s degree in Communication, Advertising, Marketing, or related field
• 2+ years of hands-on experience developing and executing online marketing campaigns
• Experience with SEO, content marketing, email marketing, and SEM
• Deep understanding of analytics and reporting tools

PPC Specialist:

PPC Specialist develops, implements and manages PPC campaigns to drive qualified leads to the website.

Minimum Qualifications:

  • Bachelor’s degree in Business or Marketing
  • 2+ years of proven experience implementing and managing successful PPC and other online marketing campaigns
  • Advanced knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Webmaster Tools, and Google AdWords

Email Marketing Specialist:

Email Marketing Specialist is responsible for the development and execution of email prospecting and nurturing campaigns.

Minimum Qualifications:

  • Bachelor’s degree in Business or Marketing
  • 2+ years of experience in email marketing
  • Excellent understanding of email marketing concepts and metrics such as deliverability and sender reputation
  • Familiarity with CRM and email marketing platforms

Content Marketing Manager:

Content Marketing Manager focuses on content marketing strategy and manages the content production and publishing processes.

Minimum Qualifications:

  • Bachelor’s degree in Communication, Advertising, Marketing, English, or related field
  • 3-5 years of content marketing experience in a similar industry with proven track record of growing reach
  • Some experience with WordPress, HTML and SEO
  • Outstanding writing and communication skills

Digital Marketing Manager:

Digital Marketing Manager develops digital marketing campaign strategies and oversees campaign execution.

Minimum Qualifications:

  • Bachelor’s degree in Communication, Advertising, Marketing, or related field
  • 4-7 years of overall digital marketing experience
  • Deep knowledge of marketing automation, email marketing, content marketing, SEM, and SEO best practices
  • Ability to effectively lead a team through the use of training and coaching

Guide to hire top Digital Marketing talents

Source:

Share Infographic!Share on Google+15Share on Facebook2Tweet about this on TwitterShare on LinkedIn9Pin on Pinterest6Share on StumbleUpon4