iPad – Mobile Platform getting over 55% eCommerce Sales
Mobile eCommerce world is growing with huge margin now. You might not know but most business are going to mobile and tablet because recent research has shown that most users come online from mobile and tablets only. One of the most common research has shown that 55% of Mobile eCommerce sales comes from iPad, followed by iPhone which accounts for 29% and Android devices for 13%.
The research has shown some more insights, which shows iPad itself account for over 40% of all traffic received to a website. The above research stats are taken from over 53 Million clicks and 1.5 Million sales occurring between Jan 2012 and Dec 2012
Following are some of the ways by which most Publishers drive traffic to eCommerce
- 29% for Content
- 15% for Voucher Code
- 7% for Cashback or Loyalty
- 5% Mobile Specific
- 18% for PPC
- 7% for Price Comparison
- 5% for Others
- 2% for Email
So just go to the following information graphic and look out how Mobile has changed the eCommerce world and certainly what is the future of eCommerce with respect to Mobile industry.