As more and more businesses realize the potential of digital marketing, budgets continue to grow for campaigns that include search engine optimization, pay-per-click advertising, social media and email marketing. While the concept of creating top-notch, compelling content is nothing new, the results driven by online efforts is warranting more companies to promote through these viral channels.
The Importance of SEO and Social Media.
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Search Engine Optimization, or SEO, refers to efforts driven towards increasing a website’s organic traffic (typically a result of boosting a website’s ranking in search engine results pages for a keyword search). During the early days of SEO, it was very much a taboo practice that many companies thought could help them but they weren’t sure how or why they needed it. Today it is one of the best long-term investments that you can make for your company’s future success online. Considering that 33% of searchers in Google click on the first result, properly run SEO campaigns can make a big impact on the amount of visibility a brand receives from users that might not otherwise be exposed to their service or product.
When it comes to social media, more and more businesses understand that it can be a vehicle to increase their brand awareness and communicate with their audience more personally. By creating a source for a more engaging interaction with their customers, businesses are not only building their fan base, but also being able to get more honest and frequent feedback about what initiatives their customers applaud or dislike.
How Is Content Important?
In this day and age, content is everything. Having unique and engaging content is what drives all other aspects of online marketing efforts. Perhaps that is why 78% of CMOs envision having custom content as being the capstone for future campaigns. Successful online marketing campaigns, such as social media marketing for example, can make this step seem effortless, but the truth is a lot of research and strategy goes into preparing an effective content marketing strategy for any company.
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20 Captivating Marketing Statistics that Will Drive 2014
This infographic from All Infographics Solutions helps to illustrate some of the finer statistics that highlight the path that businesses are heading down in regards to their future marketing strategies.