With over 232 million people around the world using Twitter on a regular basis, it’s easy to see its’ impact on society. Using a social network such as Twitter fulfills various psychology needs, including acceptance, companionship and human connection. Self-esteem, social acceptance and validation are all psychological needs that Twitter helps users achieve. In a day and age where people are constantly updating their social profiles with details about their lives, it makes sense that researchers are unveiling more about the reasons behind it.

This infographic from eLearners focuses on the main psychological reasons behind Twitter, including who uses it (35% are between 18 and 29 years old), what they share (nearly 25% claim they don’t hold back and share most things or everything online), why they tweet (it helps fulfill basic social needs such as belonging and affection), and even how to grow your follower count (avoid negativity, use correct grammar and avoid using too many hashtags).

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Other psychological theories that are involved in a person’s usage of Twitter include cognitive dissonance, self-perception, extrinsic motivation and social norms. Cognitive dissonance can be seen when a user tweets something that is of a conflicting belief to the reader. You click through because you feel uncomfortable and want to read about someone else opinion. Self-perception happens when people view tweets that are geared toward them- whether it’s their industry, job title or personal preference. Extrinsic motivation occurs when you get a reward for clicking the tweet- such as a promotion or helpful guide. Lastly, social norms occur when you read a tweet that you feel that you should be a part of- almost like peer pressure.

Organizational psychologists are researching more and more about online communication and interpersonal relationships due to social media heavyweights such as Twitter. The amount of scholarly journals producing studies on the effects of social media on society, as well as the reasons behind why we are obsessed with it, continue to increase. Students interested in this field may pursue psychology degrees and focus their studies specifically on the psychology of online communication or interpersonal relationships.

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Source: www.eleaners.com