SEO is one of the most frequent ways people tout to getting traffic from Google. It’s great, but many forget that there is a major time cost involved.

Not only does it require Google to begin to rank your content higher, your success is dependent upon creating stalwart content that your audience highly prizes, and is willing to share with others. It’s a long-term game that requires a lot of patience.

On the other hand, there’s a way to go straight to the top of Google (without using black-hat SEO methods). Pay-per-click advertising (or PPC for short), is a great way to experience premium results with little experience or expertise required.

When some think of pay-per-click advertising, they think of a Google text box or Facebook ads in their stream. If that’s all you thought there is to PPC, you’d be wrong.

In fact, there are over 72 different PPC channels for you consider (and there’s probably more that they may have missed).

Explore: Improve Local SEO with YouTube

That’s a lot of different opportunities to explore. And a ton of ways to not get this marketing channel right.

I don’t want to be the one to tell you this (actually, I do), but you’ve been led astray. If you think that you can simply start running ads willy-nilly without having an adverse affect on your business, you’d be wrong. Dead wrong.

How do you balance between each of these channels? Are you sure you are properly eating from the right PPC food groups?

Also Read: 101 Marketing from Google

To get the right mix, it takes more than just making a few simple tweaks to your copy.

The pay-per-click fairy tale goes something like this:

“A long time ago, in a galaxy far, far away, lived a diligent PPC marketer. She strived to improve her conversion rates. She began to test where to place her punctuation. She stressed certain words with capitalization. And magically, she saw a 15% improvement in sales and they lived happily ever after.”

If only it were that simple…

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Paid search is a challenge to really nail as this is an extremely fast moving field. Even without worrying about other aspects of your business, keeping up with campaigns on a daily basis can become quite daunting and demanding.

To make sure you get the right balance with your PPC campaigns, we have this adorably cute gifographic to help you get the right servings and maintain a balance diet in your next PPC campaign.

Top 72 PPC Marketing Channels to Choose