Buzzwords. They’re everywhere. If you work in business or marketing, sometimes it feels like you can’t get through a single day or meeting without hearing them over and over. Processes are turned into phrases, phrases are turned into acronyms – it’s a vicious cycle. For some, it can make sitting in a meeting or just talking about normal job functions unbearable.

This infographic takes a look at some of the top 20 worst offenders in Marketing and Business. From terms that we’re all too familiar with (such as “proactive” and “synergy”) to longer phrases such as “cost per like” and “low hanging fruit.” It’s a humorous take on some of these buzzwords that are used in professional circles every single day.

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Of course, it works twofold – it can also serve as a guide to help you decipher these words when used. That’s right, when someone in a meeting tells you “there’s been a paradigm shift in globalization which has now resulted in more agile marketing” you can also completely understand where they’re coming from and better decipher for figure discussions.

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In all reality, buzzwords are just often overused words within business and marketing to help explain processes or to put twists on changes in a particular industry or product. The problem arises when people latch on to these words and adopt them within their common speech. It can be exhausting to sit and listen to buzzword after buzzword.

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The 20 worst (and most often used) buzzwords in this infographic come with handy definitions and even some figures straight from Google to show just how often some of these words occur in URLs and the search volume associated with them as well. The top 20 words chosen for the purpose of this infographic were as follows:

  • Exit Strategy
  • Best Practice
  • Web 2.0
  • Next Gen
  • Proactive
  • Low Hanging Fruit
  • CPL
  • Paradigm Shift
  • Thought Leader
  • Snackable Content
  • Advertainment
  • Globalization
  • HTML5
  • Responsive
  • Agile Marketing
  • Gamification
  • Engagement
  • Guru
  • Phablet
  • Synergy

Are there any other ones you’d add to the list of buzzwords? It’s always interesting to see if there are any other ones that have missed the cut!

Top 20 Overused buzzwords in Business & Marketing