Where does More Conversation Happens - Social Media or Face to Face?

We’re almost all internet users nowadays, we’re fast becoming social network users with more than 60% of internet users using an online social network. As a result the top social networks have grown to astonishing sizes: 950+ million Facebook, 180+million Twitter and so on. As a nation of internet users, we’re very engaged in social networking.

But is that social online behavior translating to an increase in social behavior offline? The answer, from a May 2012 survey of 894 North American internet users over 18 years of age by Authentic Response and Concept Metrics, seems to be: not at all. While respondents were actively involved in almost 2 (1.8) social networks on average, and 6% belonged to a whopping 5+ networks, the vast majority (2/3) answered that they did not use these social connections for business or professional purposes. Nor do they translate into in-person business meetings: only 15% claimed that they did.

Also Read: Social Media Monitoring Tools and Social Media Automation

The story is similar on the personal side which came as a surprise. While understandable for business reasons, the lack of in-person connections with our social network contacts for professional purposes would be reversed for personal encounters. But that was not the case: only 37% of respondents strongly agreed with this statement